The reason that most small business owners don’t have enough clients is that they don’t market enough.
- They don’t know what to do
- In what order to do it in
- Or don’t have the time to do it
This creates a problem because if your ideal clients don’t know about you, they can’t buy from you. If other professionals don’t know about you they can’t refer you business.
It is your duty to market. You possess certain skills and talents that others do not. People out there NEED your service or product. If you don’t let them know you have it then you are being stingy!
How often should you market?
Ideally 2-4 hours a day
How do you find that much time every day?
It’s more about managing your priorities than it is managing your time. You can defer tasks or delegate them, chunk down projects to smaller steps, and set aside time on your calendar for making calls, writing letters, or updating marketing materials.
Most self-employed people do too many things!
- Client work (important for you to do)
- Marketing (important for you to do)
- Administrative, Bookkeeping, Invoicing, Errands, shipping etc. (hire help as much as possible [local virtual assistants are a great option] )
Think and act as if you work in a corporation. Don’t treat your small business like a hobby. Eliminate all things during 9am and 5pm that aren’t:
- Client work (what makes you money)
- Client attraction/marketing (what brings in the money)
Always ask yourself “is what I’m doing right now getting me closer to my goal?”
Learn to say “no” to projects that aren’t in line with your goals and to people who make requests not in line with your objectives.